The Creative Shift Forum
At the Crossroads between Culture, Entrepreneurship and Technology
@diversity invites you to a vivid exchange forum about disruptive ideas and entrepreneurship in the cultural and creative sectors. The EU pilot project @diversity – innovative ideas for cultural and creative industries in Europe – wants to share experiences and lessons learnt from a 2-year competition and incubation program that transformed innovative ideas into new business models to find private funding.
We gathered ideas and data from all over Europe and applied new techniques of incubation and acceleration by building and using a virtual consulting platform of European experts in fields of business modelling, marketing, technology, creativity, cultural heritage and law. Furthermore, there is rich feedback from the cultural entrepreneurs, consultants and investors that we would like to share with our interested community.
This forum is open for about 100 cultural and creative entrepreneurs, researchers, financiers, IT experts and policy makers to a vivid exchange forum about entrepreneurship, the appliance of technology and access to finance in the cultural and creative sectors.
The aim is to develop direct recommendations for the Eurpean Commission on how to improve the conditions for cultural entrepreneurship in Europe, foster the involvement of technology in the cultural and creative sectors, improve the skills of entrepreneurs as well as how to offer access to finance for prototype development and the establishment of a company. The event will offer a unique opportunity for direct dialogue with high-level policy makers.
BRUSSELS | 29 SEPTEMBER 2014 | 10.30 - 20.00 CET
Agenda of the Creative Shift Forum in Brussels on 29 September 2014
09.30 - 10.00 - Registration and welcome
10.00 - 10.25 - Introduction Speeches
• EP Member, EP CULT Committee Chair (TBC)
• Jens Nymand-Christensen, Deputy EAC Director General
• Thierry Baujard, CEO of peacefulfish, Project Leader of @diversity
10.25 - 10.45 - The @diversity journey - Learnings from 2-year EU pilot project
• Introduction video
• Interview with @diversity participants and coaches on their experience
10.45 - 11.30 - Panel Discussion "Entrepreneurship"
• Annick Schramme, Professor for Cultural Entrepreneurship at University of Antwerp
• Robert Koning, Coaching expert of @diversity
• Francesco Mantegazzini, Creator of Expo delle Startup
• Vincent Lagarre, Creative Europe - MEDIA, DG EAC, European Commission
11.30 - 12.15 - Panel Discussion "Technology & Innovation"
• Malo Girod de I'Ain, Founder of Digitalarti
• Frank Boyd, Director of Creative Industries Knowledge Transfer Network
• Kasper Jordaens, Head of Art&D, iminds
• Albert Gauthier, Scientific Officer, DG CNECT G2, European Commission
12.15 - 13.00 - Panel Discussion "Access to Finance"
• Eugene Smyth, Senior Investment Advisor at Institutional VC Funds of Ireland
• Ricardo Luz, Owner of Gestlutz Consultores
• Lionel Slusny, Board Member of European Crowdfunding Network
• Maciej Szymanowicz, Creative Europe - MEDIA, DG EAC, European Commission
13.00 - 14.30 - Lunch break
14.30 - 14.50 - Europeana presentation
A Europeana member will give a presentation on the tools that Europeana provides to the creative industries and how they can be put in best value.
14.50 - 15.20 - The Innovation Battle - Parallel Round Table Workshop
During the innovation battle all participants are working in groups of 6-8 people on a solution for a specific challenge of cultural entrepreneurship identified in the panel discussions.
15.20 - 15.25 - Break
15.25 - 15.45 - The Innovation Battle (continuation)
15.45 - 17.00 - Presentation of Results
17.00 - 17.15 - Coffee break
17.15 - 18.00 - Recommendations to the EC- Panel
18.00 - 20.00 - Networking cocktail with the NEM Summit
At the end of the day, there will be a joint networking cocktail with the participants of the NEM Summit, the annual event for the leading players of the media industry.
Cheryl D. Miller
Digital Social Entrepreneur, Zen Digital Europe
Cheryl Miller is Founder and Executive Director of the Digital Leadership Institute (formerly Zen Digital Europe), a Brussels-based, international NGO whose global mission is to bridge the gender gap and digital divide by educating and empowering digital leaders of today and tomorrow.
Cheryl is a serial social entrepreneur with twenty years of international experience in the tech and ICT sectors, and her work to promote ESTEAM (entrepreneurship, science, technology, engineering, arts & mathematics) and leadership to youth and women has been recognised by the United Nations and European Commission. She is consulted worldwide as an expert on topics related to digital inclusion, digital literacy, gender equality, youth and female leadership, and education and entrepreneurship, particularly in STEM fields.
Panel on "Cultural Entrepreneurship"
Professor for Cultural Entrepreneurship at Antwerp Management School, Belgium
Annick Schramme is the academic director of the Competence Center Creative Industries at the Antwerp Management School, where she is also responsible for the research output of the Knowledge Center of Flanders District of Creativity, and for some education programs (master class cultural management; master class creative jumpers). Besides, she is the academic coordinator of the Master Cultural Management and the competence center Management, Culture & Policy (Faculty of Applied Economics) at the University of Antwerp.
Over the last years she has published about the arts policy of Flanders, the creative industries, local cultural policy and the creative city, heritage policy from an international perspective, cultural entrepreneurship etc. Finally she is member/chair of several boards and/or advisory committees in the cultural sector in Flanders and the Netherlands, like the Royal Ballet of Flanders/the Royal Opera, the Flemish Fund for Literature, The Flemish Children theatre HetPaleis and the Strategic Advisory Board for Culture, Youth, Media and Sports of the Flemish Government and the Dutch Council for Culture. Since 2013, she is also President of the European Network on Cultural Management.
Coaching expert of @diversity, Germany
Robert Koning is an award winning Entrepreneur and accredited Business Coach. He is an entrepreneur, business angel and coach. He likes revolutionary and naughty approaches using the latest web technologies and developments. Robert has helped Entrepreneurs turn good ideas into clever and successful products or services for over five years.
Some of the current projects he is working on:
MADE, Robert is part of the Board of Directors and also shareholder. He coaches the team and supports them with his international network (Business and Investors).
MOSAIK grew within 12 Months from a low potential startup to an award winning and cash flow positive young company. Robert stepped into the company and is shareholder.
eknowvation has gone through an entire repositioning and is today a company generating first revenues. Robert took care of re-modelling the business model and strategic positioning of the company.
Calvi has sought help and support for the European business development and expansion. Robert worked as a consultant for Calvi bringing his international experience as well as know-how to grow business.
Expo delle Startup, Creator, Italy
Francesco Mantegazzini is the creator of the Expo delle strtup, the biggest startup event in Italy. Among other positions he actually holds, he is active shareholder of the Fastprototyping Lab . He has served as Head of Investor Relations and Business Development of Il Sole 24 Ore SpA and he had previously worked at Telecom Italia, where he held various senior positions in the areas of innovation, strategy and new investments.
He has been moderator and judge in Startup Events and Competitions. (Regione Lombardia, Provincia Monza e Brianza, European Innovation & Technology Labs, Fondazione Cariplo, Startup Weekend, Milano Capitale delle Startup, Fiera delle Startup, etc..) and has been involved in the following initiatives (among others):
Presso/Kooksharing, Nomesia, Sedicidodici, Weekend-a-go-go, Fiera delle Startup, Fabbrica24, Inner Design, Twistargram
Creative Europe - MEDIA, DG EAC, European Commission
Vincent Lagarre is the former manager of the budget office for the Ministry of Culture and Communication in France and has worked in administration at Versailles. He now works with the European Court of Auditors. As of last June, he is in charge of the Europe Creative program for 2014-2020 and the European Culture Capitals program at the European Commission in Brussels.
Panel on "Technology & Innovation"
Malo Girod de I'Ain
Digitalarti, Founder, France
Malo Girod de I'Ain is a leading digital art and innovation specialist. He is a co-founder and CEO of Digital Art International and M21 Entertainment since 2005. In 1995 he founded Filmfestivals Entertainment, which created the first official Cannes Film Festival web site. He has a PhD in engineering, law and accounting studies and a long experience as an international New Media expert.
Profile on Digitalarti
Creative Industries Knowledge Transfer Network, Director, United Kingdom
Frank Boyd has been one of UK's digital media pioneers since founding its first digital media lab, the Arts Technology Centre (Artec), in 1989. He has worked as producer, funder, consultant and educator on a series of innovative creative and economic development programmes in the arts, broadcast, and in education in the UK, continental Europe, the US, Canada and Australia.
As Director of Creative Development in the BBC's Innovation and Learning department, he directed a series of development labs for interactive television, broadband and cross-platform production. Since 2007 he has worked through Unexpected Media, consulting for clients in the TV, film and new media industries. He has designed innovation labs for clients including Channel 4, the BBC, Ogilvy Interactive, Screen Australia, the Canadian Film Centre, the Wellcome Trust and the British Computer Society. He has designed and directed over 50 labs in Europe, North America and Australia.
He is currently Director of the Creative Industries Knowledge Transfer Network, working closely with the Technology Strategy Board to stimulate innovation across the creative industries.
Profile on Create
Head of Art&D, iminds, Belgium
Kasper Jordaens has worked for the artist Wim Delvoye to make contemporary art sculptures using his favorite tools: a computer and his creativity. During 5 years of exploring computer technology there, he evolved from an engineer architect into an Internet technologist. In 2009 VRT-medialab licensed him to experiment with new technology. At VRT-medialab, Kasper was involved in the "Llingo" project and "de koers".
Kasper is the owner of Kaotec, where he helps develop creative ideas with the help of technology, and a researcher for the MiX, Media Innovatie Centrum of iminds. For iminds, he runs the Art&D Program.
Scientific Officer, DG CNECT G2, European Commission
Albert Gauthier works at the European Commission in Luxembourg, at Directorate General Connect. The 'Creativity' unit covers a range of activities from funding leading-edge ICT research to innovation and policy support. Research under the ICT programme will explore the potential of information and communication technologies to enhance creative processes in general and in cultural and educational contexts in particular; it will also enhance user experiences with digital cultural resources, including keeping those resources useable at long-term (digital preservation); innovation activities aim at stimulating the up-take of research results in the creative industry; policy support activities - follow-up of the Commission's recommendations on digitisation and digital preservation; promoting Europeana the European Digital Library.
Panel on "Access To Finance"
Senior Investment Advisor for the Institutional VC Funds of Ireland & Artist, Ireland
Eugene Smyth is a Senior Investment Advisor for the Institutional VC Funds of Ireland. For over 25 years, Eugene has been immersed in the creative arts cultural sector and the business-side of funding technology-based enterprise development. For the past 12 years he has been the Senior Investment Advisor for DBIC Managed Seed Capital Funds who co-manage the €50m Allied Irish Banks Seed Capital Fund, (AIBSCF). He is also currently a board advisor to ten AIBSCF Fund Portfolio companies, spanning technologies such as Gaming, Enhanced Search-Engines, Motion-Control and ePublishing.
Eugene co-founded Aston & Hayes, a Graphic Design Partnership, in Dublin in the eighties. This brought him into the emerging world of CAD software systems and Computer Animation. In 1992, Eugene was co-founder and Commercial Director of an institutionally-backed Technology start-up that became two successful Irish software companies, Altion and Accuris
Gestlutz Consultores, Owner, Portugal
Ricardo is the President of Invicta Angels – Associação de Business Angels do Porto, Partner and Vice-President of FNABA – Federação Nacional de Associações de Business Angels, Vice-President of ADDICT - Agência para o Desenvolvimento das Indústrias Criativas, Partner and audit committee vogal in Projecto Construir – Associação de Intervenção Social, Vice-President ofAssociação de Antigos Alunos da Faculdade Economia do Porto, and Promoter of Movimento Regionalista Norte Sim!
He holds a degree in Economia, from Faculdade de Economia da Universidade do Porto, Pós-graduate in Jornalismo Politico, from Universidade Católica and Master in Design for Sustainability, from Cranfield University, UK.
Profile on Viana Criativa
Board Member of European Crowdfunding Network, Belgium
Lionel Slusny, a member of the European Crowdfunding Network and founder of LoftFi, delivered a presentation on crowdfunding at the Crowdsourcing Week conference held in Singapore earlier this Spring. Lionel states that crowdfunding is more than finance – it is about people. He makes the statement that crowdfunding needs to become the Facebook of project investment. This is something you are clearly seeing evolve as the new form of financing evolves and the interconnected world and personal affinities combine to empower this innovation.
Creative Europe - MEDIA, DG EAC, European Commission
Maciej Szymanowicz works for the development of the Creative Industries Financial Guarantee Facility in the Unit "Creative Europe - MEDIA" in the Directorate General "Education and Culture" of the European Commission. The unit is responsible for the support actions for the European audiovisual sector as well as for an implementation of the Cultural and Creative Sectors Guarantee Facility which aims to help SMEs to access private finance.